Hewlett-Packard (HP), the internationally leading printer and IT equipment manufacturer, recently arranged a work-shop and training session for HP Business Partners in Cox’s Bazar from 24th to 26th July. 30 selected Resellers of HP Imaging and Printing Group (IPG) were invited to join in this Multi-day training session.



The team reached Cox’s Bazar having the longest beach in the world, on July 24th morning. The workshop and session started by the HP Bangladesh Team, thanking the partners for their hard-work, dedication and sincere drive. Sarower Chowdhury, Partner Business Manager started the training session by explaining the various functionality of HP printers. He emphasized on how HP is clearly a market leader in Printers. He shared live examples how customers world-wide benefited by using HP having low total cost of ownership in long-run yet having high customer satisfaction level. A.K. Azad, Partner Business Manager gave a brief presentation by describing the HP Printers and Multi-Function devices key features.and product strengths which can add real value propositions to customers. Ashaduzzaman, IPG Marcom of Hewlett-Packard gave a presentation on how to ensure that customers can buy original HP print-cartridges. He described that HP has placed uniquely designed, counterfeit-proof ‘Anti-Tampering’ label on all original HP print-cartridge boxes. The anti-tampering label has a ‘HP Number’ and a unique secret ‘Password’ printed on them. After purchasing an HP print-cartridge, the customer can scratch-off the grey area of the HP Anti-tampering label to reveal the password. Next, they can log into www.checkgenuine.com and key-in the HP Number and Password they found on the Label. Instantly they will be notified if they have purchased an HP original print-cartridge.



The session concluded with a workshop, having an in-depth analysis of customers IT setup and how to offer better ROI, increase efficiency and offer better customer satisfaction by finding and offering the right solution and product which will offer the best value of customers money and maximize Total Customer Experience. The team having the best solution were awarded a token gift as the recognition of their performance. More information about HP is available at www.hp.com